Dan Ott holding a bottle of hot sauce.
Dan Ott's Website

I read The Paradox of Choice by Barry Schwartz around

Review: ★★★

This book was okay. Written in 2005, its age is showing a bit. But the principles are sound.

It predates the dominance of Amazon for online shopping, and social media. The choices have only gotten more abundant in that time. Anecdotally, the negative side effects of too many choices have grown in kind.

There’s many references to Daniel Kahneman’ work. The same work that makes up the majority of Thinking, Fast and Slow. Picking between the two, I’d recommend reading Thinking, Fast and Slow.


The Paradox of Choice: Why More is Less
Barry Schwartz
9780060005696 (find it on Bookshop, IndieBound, WorldCat, or Open Library)